Good morning Reader—

And welcome to the seventh issue of The FAM. We’re taking a moment to pause and have a heart-to-heart conversation this Sunday morning.

I feel the need to speak directly from my heart today. To you Reader—the human being reading this with your coffee in hand, maybe scrolling your notifications before the day begins.

Because if you’ve been feeling that quiet ache inside—the kind that says, “I’m tired, but I still care deeply… I want more, but I’m not sure what that means anymore.”

You’re not alone. In fact, you’re exactly who this letter and The FAM is for.

When we launched The FAM newsletter, we hoped to reach people like you. But we didn’t just hope—you showed up. You subscribed. And you were generous and took a moment to tell us what’s really going on in your life. And for that, I want to say thank you from the absolute bottom of my heart. I am honored that you’ve shared a piece of you, and the things you’re facing, with us.

Actually, I’m blown away by the honesty, transparency, and heart-felt conversation that is taking shape.

You and the hundreds of others told us:

• “I’m out of gas, running on empty.”
• “I’m tired of being tired.”
• “I never take time for me.”
• “I’m wondering if I am living my fullest life?”
• “I’m working on getting unstuck.”
• “Am I doing the right thing or enough, I just don’t know.”
• “How do I align my career with my personal values?”
• “How do I successfully juggle it everything on my plate?”
• “What is this balance supposed to look like? Family? Work?”
• “How do I provide for the family and be present for them?”
• “Am I doing what’s needed to leave the right legacy?”
• “I’m just going thru the motions, checking all the boxes.”
• “I’m dreaming of the ‘more’ that I know is waiting for me.”
• And simply, but not so simple, “What’s next?”

And I have to tell you, reading your words felt like looking in the mirror.

Because, honestly, I’ve been there too. Most recently…

During the We Supply America tour, I was on the road creating documentaries and celebrating the incredible humans behind our nation’s essential industries. From the outside, I looked like a man on a mission—alive, inspired, driven. But behind the scenes? I was unraveling. Every night alone in that RV, I felt the exhaustion seep in. I began to wonder – too often with a double IPA in hand: Am I still living with purpose, or just getting by? Just keeping my head above water?

I was showing up for everyone else. But inside, I was fading. I didn’t feel what I was portraying on the outside.

And I feel this in so many of your responses too.

It wasn’t until I gave myself permission to start with me—to prioritize my own well-being, my own clarity, my own aliveness… that’s when things began to change.

And let me be honest: it didn’t feel natural. It felt… selfish. But it wasn’t. It isn’t.

Starting with yourself is sacred.

Over the past few years, I’ve worked harder on myself than I ever have. Not to succeed. Not to prove. But to quiet the storm in my mind and rediscover the joy of each day.

That looked like:

• Immersing myself in a 12-month commitment to forge the strongest, clearest, most grounded version of myself.
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• Studying over 100 books on personal growth, ancient wisdom, modern psychology, and leadership—and applying the best of that wisdom in my own life.
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• Meeting every Monday—with my philosophy guide, Athens John—to wrestle with the deepest questions of meaning, virtue, and becoming.
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• Walking the ancient paths of Athens, retracing the steps of Socrates, Plato, and Aristotle—not as a tourist, but as a seeker.
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• Journaling daily—not to document, but to direct my life with intention. To reflect. To re-center.
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• Declaring every day: “I DECIDE to live fully alive.” And in doing so, slowly creating what I’d lost: calm, peace, flow, and even joy and love for myself as I become the man I was born to be.

These weren’t quick wins. They were daily, deliberate choices. And they’re still unfolding—because becoming isn’t a destination. It’s a commitment. A journey. A decision to return to yourself, again and again.

And that’s what I want to offer you today: Permission. To start with you. To make yourself a priority, not someday, but now. Not because it’s easy. But because you matter.

What do I really, really want? Not my spouse, kids, employer, church, or anyone else, what do I really, really want?

Here’s what we’re seeing in your words. Beneath all the roles you carry—executive, manager, employee, caretaker, parent, community anchor—there is a quiet, collective ache.

What we have come to recognize as a cry for grounded guidance.

A Cry—not a whisper. What you have shared with us is not just a passing thought. It’s something deeper. Urgent. It’s coming from deep within..

Grounded—not flashy or abstract. What we hear is that you’re not looking for another productivity hack. You want something real, significant, and transformative. Something that won’t disappear when the next fire flares up.

Guidance—not commands or formulas. You’re not asking for someone to tell you what to do. You’re asking, “Will you walk with me while I figure this out?”

So yes, we hear you. We honor what you’re carrying. And we’re building this space—The FAM—as a quiet revolution. One that begins not with more doing, but with more being. More you.

Each Sunday, we’ll meet you here. With honesty. With insight. With tools that help you return to yourself—not to become someone new, but to remember the someone you’ve always been beneath the noise.

And every step of the way, we’ll listen. From that moment you joined us, through every single response and message you share along the way. If there’s a need, a calling, a struggle, or even just the impulse to respond and say hello—I’m here. I’m listening. And I respond to every message you share.

I’d like to leave you with this thought, because I believe it is so important, and counter to what we’ve been led to believe: You are not selfish for wanting more. You are not selfish to start with yourself. You are not selfish to be on this life-long journey of becoming the best version of yourself, living fully, richly, joyfully, lovingly, and purposefully, while growing into your full potential.

Honestly, I think this is the most important thing in the world.

And this is your place to begin.

Thank you again, for choosing to join us in this movement.

Honored to be on this journey together.

P.S. Interested in sharing what this sparked in you? Simply hit reply, I’d love to hear from you.

A Thought From My Writing Process:

One of the hardest things I’m discovering right now as I write my new book, Honor Yourself, is this:

It is possible to know something is true about your life and avoid it.

Not because you are blind to it. And not because no one has named it. But because seeing clearly and acting clearly are not always the same thing. Sometimes we learn to live inside circumstances that are out of alignment with what we know to be true. We adjust to it. We explain it away. We keep moving.

That, too, has its cost.

There is a particular kind of exhaustion that comes from standing near your own truth without fully living it.

We’re on a mission to empower one million people to live Fully Alive, and you’re one of them!