Dirk spent decades helping organizations succeed from the inside out. But it wasn’t until he stepped away from the boardrooms and hit the road in a 38-foot RV that he began to truly see what people were carrying.

On his We Supply America tour, Dirk walked the aisles of warehouses, met teams on factory floors, and sat across from leaders in corner offices. Different stories. Different roles. Same feeling.

People were holding it together—but barely.

They were high-performing, committed, and outwardly successful. But privately? They were tired. Disconnected. Unsure what it was all for. The spark was gone—and they didn’t know how to get it back.

Story after story, Dirk saw the same quiet pain behind the performance. The same questions behind the smiles. And something inside him shifted.

He realized this wasn’t about one company. One industry. Or one person.

It was about all of us.

So he began listening more deeply. Speaking more boldly. Asking better questions. And in the process, he reimagined his life’s work—not just to help companies grow, but to help people come alive again through the power of self-empowerment.

That’s the heart behind The FAM. And the mission that drives Dirk today.

From Loading Docks To Boardrooms: What Dirk Discovered About Us All