Dirk Beveridge

The FAM Newsletter

39 Days Left—Here’s the Choice That Matters

November 23, 2025

Good morning Reader—

And welcome to the 25th issue of The FAM.

We all know what it feels like to stand at a crossroads. Sometimes it’s a life-changing decision. Sometimes it’s the quiet, daily kind that no one else sees—but you feel it all the same. And depending on the decision you make, it might even keep you up at night. I would know.

But these crossroads come in all shapes, sizes, and impacts.

Should you pursue that risky art career that’s been pulling at your soul? Or take the “smart” path—the one that looks good on paper and practically guarantees to pay the bills?

Should you take an hour to cook your favorite meal with music playing and a glass of wine in hand? Or order pizza again to get ahead on tomorrow’s emails?

Should you live out loud—cheer with effort, smile with your whole face, hug without apology? Or should you remain “socially acceptable”—a head nod and polite smile?

We’ve been trained to see these moments as binary. Duty or desire. Work or rest. Performance or passion. Vice or virtue.

But what if there’s a third option? What if the crossroads isn’t forcing a decision between two extremes, but inviting us into something deeper—more alive—more true?

There are moments in life when we can feel the ground shift beneath us. Moments when something inside whispers, “Pay attention—you’re standing at a crossroads.” Strong. Capable. Full of potential. But uncertain about what comes next.

The ancient Greeks told a story to help us understand these moments. The story of a young Hercules.

He’s not yet the legend. Not yet the hero. He’s simply a young man standing in a pivotal season of life—strong, talented, full of promise—but unsure of his future and the path he should take.

And as the myth goes, in the middle of this uncertainty, Hercules encounters two goddesses.

On his left stands Kakia—Vice.

Beautiful. Seductive. She promises him a life of pleasure and ease, comfort without hardship, days free from struggle.

“Follow me,” she says, “and you will live without burden.”

On his right stands Arete—Virtue.

Equally beautiful, but modest. She offers something different: meaning earned through effort, discipline, perseverance, and service.

“Follow me,” she says, “and your fulfillment will be forged through struggle.”

Two paths. Two futures. Two ways of living.

And Hercules, of course, chooses Virtue—otherwise the story would end right there, right?

The Parable Behind the Parable

For years, I loved this story. I believed in it. Because it echoed what I’d lived and what I saw in everyone around me… those I looked up to the most. Life is struggle. Life does ask us to grow, to push, to work hard, to persevere.

You’ve likely heard it too… “Nothing good comes without struggle.”

Maybe you’ve felt that too. You’ve stayed late to finish the job. Pushed through exhaustion to show up for others. Said yes when you wanted to say no, because you thought it was the “right” thing to do.

And maybe, like me, you took pride in that. Because struggle meant you were on the noble path. It meant you were doing the ‘right’ thing.

But when I dug deeper into the full myth of Hercules… my belief began to crack.

The moment Hercules chooses Virtue, he isn’t rewarded with peace or clarity. He’s handed twelve impossible labors—life-threatening trials that push him to the brink.

Slaying the Nemean Lion—a beast that could not be killed.
Battling the Hydra—whose heads multiplied the louder he fought.
Descending into Hades—capturing the three-headed Cerberus and dragging it back into the light.

This is the noble path? This is the fulfilling life?

And I started wondering: Why does choosing what’s “right” have to feel like such punishment? Why is it that when we finally say yes to growth, we’re handed an even heavier load?

The more I read, the more something inside me asked:
Do I really want my life to be this hard?
Is this what we’re teaching ourselves—and others—to aspire to?

That question stirred within me.

And then—five minutes later, as if the universe wanted to make a point—I turned on Netflix and stumbled onto a documentary called Avicii: I’m Tim.

And everything changed.

What Tim’s Story Exposed

Tim Bergling—known to the world as Avicii—was brilliant. He was a creative force. A pioneer of electronic music.

But what struck me most wasn’t his fame. It was his relentlessness.

Every frame of that film shows Tim working—making music on a plane, on a tour bus, backstage, walking onto a jet, answering producers, responding to collaborators, holding the weight of global demand.

Everyone needed something from him. Everyone wanted a piece of him. And the world’s expectations closed in until there was no space left for the human being inside.

And at 28 years old, he took his life.

He didn’t choose the lazy path. He didn’t drift. He didn’t waste his talent. He chose the noble one. He worked. He created. He gave. He pushed. He believed that meaning would come from hard work and answering to everything he felt duty-bound to—what he felt he owed the world. He climbed every mountain of commitment.

And I couldn’t shake the realization: Tim didn’t choose Vice. He chose the same path Hercules chose.

He did everything the story says to do. And it led to his ultimate collapse.

As I watched, the ancient parable and the modern tragedy collided, and it hit me:

Maybe the old story isn’t complete. Maybe the world has changed. Maybe we’ve been taught to choose between two paths… when a third path exists.

The Path the Myth Forgot

The parable says we have two choices:

Vice—the easy path that seduces us, but leads to an unfulfilled life.
Virtue—the hard path that forges us, but can consume us.

But through Tim’s story—and through my own life—I’ve come to believe:

There is a third path.

The path of Self.
The path of meaning.
The path of alignment.
The path that empowers you to become who you were meant to be—not who the world demands you be.

It is not the easy path.
It is not the punishing path.
It is the meaningful path.

The path of asking each day:

Is the life I’m building meaningful to me?
Am I living in a way that empowers me?
Am I becoming the fullest, truest version of myself?

These aren’t selfish questions. They’re sacred ones. Because when we answer them honestly, we don’t just feel more alive—we become more available to the people, the work, and the world that need us most.

This is the path of living fully alive.

This is Self-Empowerment.

Which path have you been walking lately—the easy one, the consuming one, or the meaningful one?

Why This Matters Today—And Why It Matters Now

We are entering the holiday season. A time meant for colorful lights, sweet treats,and time with those we love. But, on the horizon, a new beginning. We’re 39 days from a new year.

A season when many of us begin asking familiar questions:

Who do I want to be next year?
What do I want to change?

What needs to shift?
What would it look like to grow, to stretch, to stop just getting by and begin living more fully alive?
What would make 2026 the best year ever?

Most people believe there are two choices at this time of year:

Coast through the holidays and pick it back up in January.
Or grind through the next 39 days to “get ahead.”

But there is—always—a third option:

Choose yourself.
Choose meaning.
Choose the path that brings you fully alive.

Not in 2026. Not on January 1. Not someday.

Today.

And then again tomorrow. And again the next day.

Small steps. Aligned choices. A life shaped from the inside out.

If you had the power to change your life… to truly start your journey to reaching the truest version of yourself… to find your potential in bringing yourself peace and joy… why would you put it off even one more day?

A Science-Backed Way to Begin the Third Path

If you’re wondering, “Okay, Dirk. I hear you. But how do I actually begin choosing myself?” There’s a simple, science-backed way to start.

Over the last 40 years, psychologists Richard Ryan and Edward Deci have built one of the most researched theories in human motivation: Self-Determination Theory. After studying hundreds of thousands of people across cultures, they discovered something powerful:

Lasting well-being and energy don’t come from pushing harder (the path of Virtue) or from giving up (the path of Vice).

They come from regularly nourishing the inner needs that make the Third Path possible.

They identified three innate psychological needs:

Autonomy: acting in a way that reflects who you truly are

Competence: feeling effective and growing in things that matter to you

Relatedness: feeling connected to a few people who truly see you

When these needs are satisfied, motivation becomes more natural, resilience increases, and life feels meaningful even on hard days.

When they’re neglected, we burn out—even if we’re walking the “virtuous” path and doing all the “right” things.

This is the essence of the Third Path: not the seductive ease of Vice, not the self-sacrificing grind of Virtue, but the daily practice of aligning your life with who you truly are—and allowing meaning, energy, and connection to grow from the inside out.

We Are Building Something for 2026

And I want to let you in on something.

Behind the scenes, we’re quietly working with a small group—a beta circle of brave individuals—and the impact has been nothing short of profound.

One woman recently said, “I’ve never seen myself the way I see myself through this group. I see possibility. I see potential.”

That’s what this movement is about. And in 2026, we’re building something that will make that kind of transformation accessible to many more.

If you want to be the first to know as we take this movement to its next level, you can raise your hand here.

The Choice in Front of Us

You don’t have to slay a lion. You don’t have to conquer a hydra. You don’t have to walk through hell.

But you can choose the meaningful path. You can choose alignment. You can choose a life where you are fully awake, fully present, and fully alive.

Hercules never saw this path.
Tim never found it.
But you can.

And that choice—made quietly, intentionally, and consistently—can change the next 39 days… and maybe the rest of your life.

This week, I want to give you a simple tool to help you begin walking the Third Path—not someday, but today. It’s called The Daily Alignment Check-In, and it takes less than 90 seconds. But those 90 seconds matter, because they reconnect you to what’s real, what’s meaningful, and what feels like the true you.

The practice is based on decades of scientific research and is built around three questions that strengthen the needs we all share as human beings: to act in alignment with ourselves, to feel capable and alive, and to stay connected to the people who matter. Use the button to download the resource—try it once a day this week and see what begins to shift.


In my journal this week, I found myself returning to an entry I had written about courage. Here is what I wrote:

“Courage was Aristotle’s number one virtue for closing the gap between who we are actually being and who we are capable of being. Courage comes from the same Latin word as heart, and like the heart being your most important organ to pump blood to all the other organs, without the most important virtue of courage—to pump courage into your other virtues—you won’t have the energy or vitality to show up.”

Aristotle believed courage was the number one virtue—the virtue that makes every other virtue possible. Not the courage to charge into battle or power through impossible labors, but something much quieter, much more personal:

The courage to close the gap between who we’re actually being… and who we are capable of being.

Courage comes from the Latin word cor—heart.

And just as the heart pumps life through every organ, courage pumps energy and vitality through every other virtue. Without it, nothing moves. Nothing grows. Nothing changes.

And as I’ve reflected on the three paths—Vice, Virtue, and Self—I’ve come to see how much courage each one requires of us.

It takes courage to step off the path of Vice, where comfort seduces us into drifting through the days.

It takes courage to step off the path of Virtue, too—the path many of us were praised for—where we become the hero who carries it all, solves every problem, and meets every expectation. On the surface it looks noble, but often we stay there because it’s familiar… because we know how to earn approval there… because it keeps us from facing the deeper question of who we actually are.

Both are comfort zones in disguise.

But the Third Path — the path of Self — requires a different kind of courage.

The courage to say, “No… not this time.”
The courage to disappoint expectations.
The courage to stop performing and start becoming.
The courage to choose what is meaningful rather than what is demanded.
The courage to step out of the role of the hero… and step into the truth of yourself.

Maybe that’s the real work in front of all of us: to let our heart pump enough courage into our days that we can step off the easy path, step out of the consuming path… and step fully into the path that’s ours.


P.S. If anything in this week’s issue stirred something in you — a thought, a feeling, a question—I’d truly love to hear it. Just hit reply. Your reflections help me shape this movement in a way that serves you.

We’re on a mission to empower one million people to live Fully Alive, and you’re one of them!

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Dirk Beveridge is America’s leading voice on self-empowerment, helping individuals reclaim clarity, confidence, and joy — igniting personal growth that transforms cultures and fuels thriving organizations.

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