Dirk Beveridge

The FAM Newsletter

The Death Trap of Recipes

September 14, 2025

Good morning Reader—

And welcome to the 15th issue of The FAM.

What if I told you I had the recipe that would guarantee you everything you’ve ever wanted in life? Just 12 simple steps, outlined precisely, that would bring you joy, success, and fulfillment.

Would you buy it?

Of course. Most of us would. I would, too. We’d give almost anything—time, energy, money—just to have a plan that outlines the exact steps to take us where we want to go.

It’s how the human brain is wired. We crave answers. We look for roadmaps.

And when the demands of work, family, aging parents, leadership expectations, and a full calendar all collide, recipes feel like relief. They promise certainty. They keep us moving when life feels too big to manage on our own.

Here’s The Truth: The Recipe Doesn’t Exist

Truth is… that recipe simply doesn’t exist. There is no one-size-fits-all system to finding a life full of joy, success and fulfillment.

But because our brains are so wired to gravitate towards roadmaps and how-tos, these recipes are absolutely everywhere. According to the internet, success is only one Amazon order away…

  • 5 weeks to financial freedom
  • Your dream body in 60 days
  • The only morning routine you’ll ever need
  • How to explode growth and build a million-dollar business
  • 8 steps for raising healthy, successful children

And no matter how outrageous they sound, people continue to buy in. Because we’ve been taught since childhood that success has a formula. We’re taught:

→ The recipe for life trajectory success: study hard, get good grades, go to college.

→ The recipe for family: get married, have kids, keep the house in order.

→ The recipe for leadership: show up first, leave last, hit the numbers, climb the ladder.

But even when you do everything ‘right’, follow each step exactly… you can still feel off. Like you’re always on, but never enough. Working your absolute hardest, giving your all, but still feel behind… like you’re spinning your wheels.

What if the reason you’re feeling that way isn’t because you’re failing the process—but because you’re following someone else’s recipe?

This is the danger I’ve come to see: Recipes don’t just tell you what to do. Over time, they start to tell you who to be.

And that’s where the trap springs shut.

Discovery is replaced by instruction. Becoming is replaced by compliance. Instead of creating a life, you start performing one… following someone else’s plan and rules. And this is where the self-doubt, the exhaustion, the out-of-balance comes into play.

The danger isn’t that recipes exist—it’s that we follow them uncritically. We let them shape our values, our rhythms, our beliefs—without ever stopping to ask: “Is this true for me?”

Not all recipes are bad… some can help you achieve fantastic things. But, following the prescriptions of others without question, without checking yourself for real alignment, that’s where things can go off the rails. Sometimes a recipe works—really works—but leaves you exhausted and out of hope at end of the day.

And here’s the tricky part: you don’t hand over authorship of your life all at once. It happens subtly. In the defaults. The borrowed assumptions. The cultural checklists. Bit by bit, you give away your agency—until one day, you’re living a life that technically works… but doesn’t feel like yours.

Everyone wants a recipe. But life isn’t ready-made.

That’s the death trap of recipes: they can help us survive, but they rarely help us come alive.

The Emotional Price Tag

Maybe you’ve found yourself here before: You’re showing up at work. You’re giving what you have to your family. You’re balancing everything the best you can. On the surface, you’re doing it all “right.”

But inside? You’re still tired. Disconnected. Drained. Feeling the exhaustion of misalignment.

Because you’re performing someone else’s version of “a good parent,” “a strong leader,” “a successful adult.” Deep down, you know it’s not your version. And the more you live inside that borrowed recipe, the more it erodes your trust in yourself.

You start second-guessing your instincts. Silencing your own voice. Feeling scattered across everyone else’s expectations—while rarely feeling present in your own life.

That’s why it feels like you’re always on, but never enough. You’re measuring yourself against a script you never chose.

And here’s the possibility I want you to consider: maybe you’ve just been following a path that was never yours. If you have, that recognition is your invitation to begin again.

What’s one “rule” or routine you follow that doesn’t actually work for you anymore?

Reclaiming Your Agency

Here’s the question that can change everything: “Is this mine?”

That’s where self-empowerment begins. Not in burning down every system, but in reclaiming authorship—one choice at a time.

Because the truth is, not all recipes are wrong. Not all routines are bad. But if you’re living inside them without ever asking if they’re truly yours, you’re performing someone else’s life.

This is where I want to offer you a new frame: Self-Empowerment isn’t another recipe. It’s the opposite. It’s a rebellion—the daily practice of authorship. The willingness to ask: What’s mine to own today? and the courage to respond with intention.

Friedrich Nietzsche, the 19th-century German philosopher known for questioning traditional morality and urging people to live authentically, said it plainly: “You have your way. I have my way. As for the right way, the correct way, and the only way—it does not exist.”

That’s the heart of it. There is no universal path. There is only your path. Not perfect. Not guaranteed. But yours. And that’s where meaning lives.

To me, self-empowerment is taking control of your life—shifting from doubt to belief. Realizing that everything you need to rise from just getting by to living fully alive is already within you.

It’s not about control over everything. It’s control over what you choose to bring to your life. Your presence. Your priorities. Your voice. That’s where authorship lives. That’s where control returns.

Where Concept Meets Practice

Life isn’t ready-made. There is no perfect recipe. Meaning is created in the daily act of authorship—through small, intentional choices. One honest “no.”

One clarified priority. One decision that reflects who you are, not who someone else told you to be.

Jordan Peterson, a Canadian psychologist and professor who’s written extensively about order, chaos, and meaning, puts it this way:

“Confront the chaos of being. Take aim against a sea of troubles. Specify your destination, and chart your course. Admit to what you want. Tell those around you who you are. Narrow, and gaze attentively, and move forward, forthrightly.”

That’s the antidote to drifting inside someone else’s recipe. It’s the shift from existing to creating. From performing to becoming.

We still need structure. We need order. But not at the cost of our authorship.

Peterson again offers this wisdom: “We require routine and tradition. That’s order. Order can become excessive, and that’s not good, but chaos can swamp us, so we drown—and that also is not good. There is a dividing line between order and chaos. That is where we are simultaneously stable enough, exploring enough, transforming enough… It’s there that we find meaning that justifies life and its inevitable suffering.”

That edge—the place between order and chaos—is where authorship lives. One foot in what you’ve mastered, the other in what you’re still exploring.

And that’s the invitation of this work: not to reject recipes, but to outgrow them. Choose the ones that really work for you—better yet, write your own recipe. Reclaim agency of your own path.

Because life isn’t ready-made. It’s created. And the act of creation belongs to you.

This week’s story is from my own experience.

Earlier this year, I was sitting at a picnic table outside my RV in North Carolina. The sun was finally out after four straight days of flooding rain. The birds were singing as if they, too, felt the storm had passed. Everything was alive and full of energy.

But I felt the opposite.

I wasn’t tired in the normal sense. Not the good tired at the end of a meaningful day or a satisfying workout. This was a heavy, foggy, soul-deep kind of tired. The kind that doesn’t live in your muscles, but in your chest, your mind, your spirit.

And the truth was… it didn’t come from the weather. It came from following the “recipe.”

I had invested months—and thousands of dollars—into learning a system from a LinkedIn guru. I followed it religiously. Every box checked. The recipe promised exponential growth.

But instead of growth, what I felt was loss. I lost my voice. I lost my clarity. I lost myself in the process of trying to be someone else.

I was always on—doing exactly what I was told to do—and it was never enough. The results didn’t match the promise. And the longer it went on, the louder the questions became in my own head: Am I doing enough? Am I doing it right? Am I even doing the right things?

Each time I asked, the weight grew heavier. The stress grew sharper. Until the recipe that was supposed to bring clarity instead left me in the grip of soul-crushing angst.

By the time I hit publish on yet another post that morning and felt the disappointment of another day without a breakthrough moment, I knew: this recipe wasn’t just failing me on the surface. It was eroding my authenticity.

When I let go of trying to follow “the right way,” I found freedom. I stopped trying to become the guru. Instead, I began piecing together the parts that fit me—and releasing the rest.

That shift didn’t just free my schedule. It freed my soul. Because once I reclaimed my own authorship, my true voice began to emerge again. And that’s the voice you see here today.

And maybe that’s the invitation for you, too. Not to abandon every structure… I’m sure that LinkedIn guru had, in fact, helped hundreds to success. But it wasn’t right for me. This is an invitation to stop outsourcing your authorship.

To ask: Is this mine?

Because the moment you release the weight of someone else’s recipe—you create space for your own story to unfold.

We’ve all inherited “recipes” for how life should look—what it means to succeed, to lead, to parent, to rest, to be “enough.”

But here’s the thing: those recipes weren’t written with you in mind.

So if you’re feeling the pressure, the fatigue, the quiet sense of misalignment… maybe it’s just a sign you’re following someone else’s plan.

This week’s tool, The Recipe Audit, is designed to help you pause, reflect, and reclaim your authorship. It’s a simple but powerful practice to identify what’s been handed to you and what you’re finally ready to choose for yourself.

For the last 41 weeks, I’ve been meeting weekly with a young man from Athens, Greece, who I affectionately call Athens John (you try pronouncing a Greek name in Greek!). Out of those 41 weeks, we’ve met 37 times, diving deep into ancient and modern philosophy.

It was during our conversation on April 7th that the focus of today’s message, recipes, surfaced. We were wrestling with the difference between existing and living.

We talked about how easy it is to be formed from the outside in—as consumers of other people’s formulas—rather than becoming from the inside out.

That day, I wrote these words in my journal:
“To exist is not enough. When I follow someone else’s recipe, I’m following someone else’s plan. I’m simply existing, not living.”

Because here’s the truth: while we can (and should) seek insights, ideas, and wisdom from others, I don’t believe we need a recipe for how to live. What we need is to continually discover ourselves.

In a world addicted to external answers—how-tos, formulas, step-by-step hacks—I also wrote this reminder: “The most meaningful things in life can’t be copied.”

The problem isn’t that recipes exist. It’s that we follow them without ever pausing to ask:
Is this true for me?
Is this mine?

That’s the shift: moving from existence to authorship—choosing, one step at a time, to live fully alive.

P.S. Everyone has a recipe they’ve outgrown. Maybe it’s a routine, a mindset, or a definition of success that doesn’t fit anymore. What’s yours? If something came to mind, I’d love to hear it. And if you know someone who needs this reminder, forward it along—the right words at the right time can change everything.

We’re on a mission to empower one million people to live Fully Alive, and you’re one of them!

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Dirk Beveridge is America’s leading voice on self-empowerment, helping individuals reclaim clarity, confidence, and joy — igniting personal growth that transforms cultures and fuels thriving organizations.

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