Today’s guest is Ranga Bodla, head of industry marketing for NetSuite. At NetSuite, they understand that all distributors must be focused on “next ready businesses.” As we deal with a vast degree of different and disruptive threats, as well as opportunities we must be thinking about “what’s next” for our customers, for our industry, and of course for our business. And as Ranga points out, for every company, every next is different. Now, once you are able to define your next – be it business digitization, e-commerce, differentiating customer experiences, new and innovative business models or others … leaders of the business must strategically define how they are going to be successful in creating that next.
Ranga, and I have a meaningful conversation here that will give you specific insights on how to define your next … and how to achieve it.
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