Today more than ever, all companies – especially distribution companies – must know and rely on successful digital marketing in order to stay competitive.
As simple as it sounds, however, this is one area where I see distributors struggle, quite simply because they don’t understand the true goals of a successful digital marketing campaign.
For example, all distribution companies know that their marketing should provide information about their products. But what they don’t know is, that their marketing, when done correctly can help them do things like Obtain a Bigger Piece of Customer Spend, Position Themselves as the True Expert in their Industry, Educate Existing and Prospective Customers resulting in a Change in Behavior, and more.
In this episode Susan and I explore what distributors can do with its marketing that will set it apart and push it way ahead of the competition.
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